How Do You Make My Life Better?

What do you offer?

Mental Checklist 1

Mental Checklist 2

Mental Checklist 3

Mental Checklist 4

What We Do

We help THIS AVATAR get THIS PRIMARY GOAL in THIS TIME FRAME without DEALING WITH THIS FRUSTRATION.

D. Single Testimonial:

Use the best soundbite from a testimonial that overcomes the largest objection your audience has.

“This testimonial should help your visitor overcome one of their biggest objections or concerns while proving everything you've promised so far."

JOHN DOESKI

OWNER OF ABC WIDGETS

E. Big Desires:

Use this opportunity to engage them with their desires. Ask them if they want these benefits. Then tell them that's what they're gonna get.

Let Me Ask You...

  • Do you want this result/benefit that will give you this aspiration?
  • Do you want that result/benefit that will give you this aspiration?
  • Do you want that result/benefit that will give you this aspiration?

If you said yes to any of those questions you're going to love what we have to offer. It'll help you get this, that and this without dealing with this.

F. Problems & Challenges:

There's no need for your solution unless your prospect has a problem. Detail those problems here.

Every (Your Specific Avatar) Deserves (The End Result They Want to Achieve)...

But there are some challenges along the way...

There's this challenge / frustration / concern making you feel (THIS WAY).

There's this challenge / frustration / concern making you feel (THIS WAY).

There's this challenge / frustration / concern making you feel (THIS WAY).

There's this challenge / frustration / concern making you feel (THIS WAY).

There's this challenge / frustration / concern making you feel (THIS WAY).

There's this challenge / frustration / concern making you feel (THIS WAY).

At the end of the day, there's no need for you to worry about any of this because we've created a solution to all these problems and more.

PRIMARY CTA

G. The Solution:

Now that you've detailed the pain introduce them to your offer. Tell them what it is and preferably give it a name.

The Solution is (NAME OF YOUR OFFER)

With (OFFER NAME) you're going to enjoy (these benefits) without having to deal with (these frustrations).

What is (YOUR OFFER)?

(NAME OF OFFER) is a product/service/special package that will finally help you (achieve this aspiration). It's a customized program that was created by (credible person/team) with over X years experience in (industry). This offer includes everything you need to get THIS, THAT and THIS without dealing with THIS FRUSTRATION.

PRIMARY CTA

H. What They Get:

In this section, you want to detail the tangible things they get with your offer i.e. Monthly Reports, Special Support, Access to Software etc.

Here's What You Get

TANGIBLE FEATURE

You'll get this (awesome specific tangible item) so you can enjoy this benefit.

TANGIBLE FEATURE

You'll get this (awesome specific tangible item) so you can enjoy this benefit.

TANGIBLE FEATURE

You'll get this (awesome specific tangible item) so you can enjoy this benefit.

TANGIBLE FEATURE

You'll get this (awesome specific tangible item) so you can enjoy this benefit.

TANGIBLE FEATURE

You'll get this (awesome specific tangible item) so you can enjoy this benefit.

TANGIBLE FEATURE

You'll get this (awesome specific tangible item) so you can enjoy this benefit.

I. Benefits:

Now it's time to connect the emotion to the features. How do these things benefit them. Use the "so what" test to go deeper than just the feature.

Benefits You'll Enjoy...

When you take this offer you'll enjoy a variety of benefits to help you (BLANK). These are just a few of the amazing things you'll experience when you become a customer of (OFFER NAME).

Benefit of Offer

You'll enjoy this benefit so you can...

Benefit of Offer

You'll enjoy this benefit so you can...

Benefit of Offer

You'll enjoy this benefit so you can...

Benefit of Offer

You'll enjoy this benefit so you can...

Benefit of Offer

You'll enjoy this benefit so you can...

Benefit of Offer

You'll enjoy this benefit so you can...

J. Who It's For:

This section gives your prospect the chance to solidify that this is definitely for them. Show the main people the offer is for.

Who It's For

THIS PERSON

If you're a BLANK this program is perfect to help you GET THIS BENEFIT.

THIS PERSON

If you're a BLANK this program is perfect to help you GET THIS BENEFIT.

THIS PERSON

If you're a BLANK this program is perfect to help you GET THIS BENEFIT.

Primary Call to Action Text

K. Empathy & Authority:

This is where you tell them why you're qualified to help them solve their problem. Why you are an authority.

What Makes COMPANY NAME Different?

When it comes to X, we realize you're probably worried about THIS, THAT and THIS.


After X years of working with clients who are dealing with X, we've developed a complete system to help you get from A to Z.


We've worked with clients such as X, Y and Z. These companies have trusted us with their most delicate procedures. 


And you can put your trust in us too.


During the last three decades we've helped over X people solve X and achieve Y. And we can help you too.


(Add more credibility and empathy text here)

L. What's My Investment:

This is where you stack the value and reveal your price. List everything they get and give it a value.

What's My Investment?

How much longer do you wanna deal with (blank)? How many more times can you have to (blank)? How much more of (blank) do you want? Are you frustrated with (blank)? (Blank) probably isn't going away any time soon. How much do you think (blank) is costing you right now? 

Imagine finally being able to have (DESIRED END RESULT)

You'll get THIS...

($X Value)

You'll get THIS...

($X Value)

You'll get THIS...

($X Value)

You get $X worth of value for just $X   one time

Have questions? Give us a call: 555-555-5555

M. Bonuses:

List out all the things they get as extras with you. The things you do now for FREE for people are bonuses. Advertise them.

As a Bonus You Get...

We believe in over delivering! Below you'll see all the awesome bonuses that come with this offer when you get it today.

The name of bonus #1

This is a short explanatory paragraph explaining what the bonus is and what benefits your visitor will enjoy when they take advantage of this offer and get this bonus today.

The name of bonus #2

This is a short explanatory paragraph explaining what the bonus is and what benefits your visitor will enjoy when they take advantage of this offer and get this bonus today.

The name of bonus #2

This is a short explanatory paragraph explaining what the bonus is and what benefits your visitor will enjoy when they take advantage of this offer and get this bonus today.

N. Guarantee:

Take away all their risk. Put your money where your mouth is so-to-speak. You'll increase conversions this way.

30 Day Money Back Guarantee

When you get started today, there's absolutely zero risk with our X Guarantee. After X customers, we know how to get the job done fast, affordable and correctly.

JAMES JONES

President - Your Company

O. How It Works:

Show them how to buy from you. Step 1, Step 2, Step 3. People feel more comfortable taking the first step when they know the steps that follow.

LET'S WORK TOGETHER

How to Get Started...

1

FIRST STEP

The first step is to...

2

SECOND STEP

After that...

3

THIRD STEP

Then...

4

FOURTH STEP

And finally...

P. Scarcity:

Limit your offer in some way. Use time or the amount of items left. This is HUGE for moving people off the fence to conversion land.

HURRY! This Incredible Offer Ends Soon...

Because we have stacked so much value into this offer for such a small price we cannot afford to run this special forever. If you think NAME OF OFFER can help you GET DESIRED END RESULT act now before this special price goes away.

Days
Hours
Minutes
Seconds
Countdown finished!

Q. Promises:

This section should be filled with promises that overcome their biggest fears and objections. Put your promises in writing and more people will convert.

Our Promise to You...

You'll get a picture of the technician ahead of time.

You'll get a picture of the technician ahead of time.

You'll get a picture of the technician ahead of time.

You'll get a picture of the technician ahead of time.

You'll get a picture of the technician ahead of time.
PRIMARY CTA

R. Three Testimonials:

Now it's time to really prove your case. Build credibility and authority. Show your best soundbites from other people here.

Don't Take Our Word For It...

Below are just a few of our customer experiences.

These power webinars really boost my confidence and help me improve my skills. 

ratingArtboard 1

PERSON NAME

Where they from

I've been attending these webinars for more than 3 years and they are fantastic.

ratingArtboard 1

PERSON NAME

Where they from

The speakers are always friendly and available to answer my questions.

ratingArtboard 1

PERSON NAME

Where they from

S. FAQ's:

Now it's time to really prove your case. Build credibility and authority. Show your best soundbites from other people here.

FAQ's

Got a question? We’re here to help.

  • Who...
    Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.
  • What...
    Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.
  • When...
    Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.
  • Where...
    Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.
  • Why...
    Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.
  • How...
    Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.

T. Warning:

Use this section to remind them of the pain they will experience if they don't act now. What's the cost of inaction? What does failure look like?

There's a lot at stake here...

Do you really want to deal with (this terrible outcome)?

Do you really want to worry about dealing with (this)?

Have questions? Give us a call: 555-555-5555

U. Reminder:

Remind them again what success looks like. Tell them all the great benefits they're going to enjoy when they buy today.

Remember, you've got so much to gain...

You'll enjoy access to this (feature) and enjoy this (benefit).

You'll enjoy access to this (feature) and enjoy this (benefit).

Have questions? Give us a call: 555-555-5555

V. Call to Action:

This is a good spot to call them to action. Anyone who is on the fence about your offering request to speak with someone.

Do You Want This Result?

Our OFFER NAME is the fastest and easiest way to GET THIS RESULT. Click the button now to get started.

W. Lead Capture:

Offer something to people who aren't ready to buy yet. Get their contact info in exchange for something they will find valuable.

Discover the #1 Question You NEED to Ask...

If you're looking to hire a BLANK then you know you can never be too careful. There's many questions to ask a BLANK before you give them your hard earned money, but this is the most important question of them all.

GET INSTANT ACCESS

X. Footer:

This is where you put your important contact info. Name, address, telephone, email, hours, social media etc.

Location
Company Name
Street Address
City, Country
Zip Code
Contact Us
(555) 555-5555
mymail@mailservice.com

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